Viper SRT is the name of Dodge

Last week, the Chrysler Group revealed that the production of next-generation Viper SRT will start late next year. Chrysler Conner Avenue Assembly Plant re-opens on Detroit to build the car two sports. The last Viper was built in July 2010.

Absent from redesigned Viper SRT is the name of Dodge, the automaker said. Dodge Viper has been linked to, such as the Dodge Viper RT/10 concept made its debut in 1989. The first Dodge Viper SRT-10 was released in 1992 and 28 056 over the snakes were produced, according to Chrysler.

No more. Essentially, SRT is a sign with their vehicles, in this case, the Viper SRT.
Why? Chrysler wants to raise the brand and Chrysler Viper SRT, SRT considers the halo car of the brand, Chrysler spokesman Dan Reid.

"SRT is the final performance of the company," Reid said in a telephone interview. "The philosophy of the brand as a whole and the separation of the Dodge SRT and evolve over time. This is the type that the first step in the development of that society and the family car brand SRT. "

But I think there's another reason to abandon the "Dodge". Call it an international strategy.
Chrysler could make cars like the Viper SRT outside the United States, with no connection with the Dodge Dodge and baggage around the world. The car may be capable of a higher price, too.

For example, the Viper SRT can be sold at Maserati dealer in China or in a shop of Alfa Romeo in Italy, and the name of Dodge, linked to traditional vehicles of the United States, including trucks, appeared everywhere.
Reid does not speak of international strategy. He said that some information will be published in April at Auto Show in New York, where he presented the car repainted.

Over the years, a handful of snakes were exported. From my point of view, "Dodge" gives you more options for Chrysler to sell Viper SRT in the world. And more options generally means more sales.